ABOUT |
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Our history and milestones |
BIOGRAPHY |
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Hope Shop no 8 opens in August at Götgatsbacken 36, Stockholm.
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Hope Shop no 6 opens at Skomakaregatan 7 in Malmö and a Flagship Shop opens at Smålandsgatan 14, Norrmalmstorg in Stockholm.
The Book: HOPE 1.0 released at the end of the year.
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2010 Winner of Guldknappen |
Hope is the winners of the most desirable design award within the Swedish fashion industry.
Re-opening of new website and online shop. Design collaboration with music artist Nina Person. Release for the NK Department store's Interior Collection.
In 2010 Hope also opens Shop no 5, at Odengatan 70 in Stockholm.
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2009 Hope designs Couture Coat |
In August at the Royal Opera House, Hope presents a Couture Coat made for the department store NK´s couture edition. |
2008 First international Brand Shop |
Hope opens the first international Brand Shop at Christians IX Gade 10 in Copenhagen, Denmark in February as well as a Hope Online Shop, in March. |
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Hope proudly accepts the award "Designer of the year" 2007 from Swedish magazine Café. New company structure of the Ringstrand Söderberg AB (R&S AB), owner of the operating companies of Hope. Varenne AB enters R&S AB as minority owner. |
2006 First Brand Shop opens |
Hope moves premises to a 300 m2 former industrial building in "the Vasastaden" area, Hudiksvallsgatan. Stockholm. The first Brand Shop opens at Norrlandsgatan 12 in Stockholm, Sweden. First Shoe Collection was launched. |
2005 Introduction of Hope Man, RTW Collection |
Winner of Design Award "Newcomer of the year" from Swedish magazine Café. |
2004 Hope launches website |
Participation in Dunker Museum on "På modet" exhibition. |
2003 Winner of the Nordic Design Award "Ginen" |
Scholarship to Tokyo Fair, Japan. Co-op exhibition show by Swedish Style in Paris, France. |
2002 First Collection was launched |
Co-op exhibition with the Mario Testino photography's at Charlotte Lund Gallery in Stockholm. |
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First Woman RTW collection was shown at art Gallery Björkholmen in Stockholm, Sweden. |
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THE BOOK: HOPE 1.0
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| After 10 years on the international fashion scene, Hope summarieses its history and concept in a book. |
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| The Hope founders and Creative Directors Ann Ringstrand and Stefan Söderberg being interviewed by Karin Falk for the book HOPE 1.0 at the Hope design studio in Stockholm. |
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The purpose with the book is to communicate our passion for the craft and visualise the essence of Hope. The brands ambition and tradition is illustrated through texts and images, by a retrospection of the past 10 years up until today.
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HOPE 1.0 is an exclusive linen cloth hardcover book of 100 pages in the format 200x255 mm, available at Hope Shops and selected retailers.
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| Price: 350 SEK / 290 DKK / 39 EUR. |
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The "Stay warm in your heart" Project |
THE SOCIAL CONSCIOUSNESS
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At HOPE, we know the craft of making warm and durable coats. We use this knowledge to support the work of the non-profit organisation Stockholms Stadsmission, by contributing with 20 Down Parkas to young homeless families. To support the organisation in their work to prevent homelessness further, HOPE also donates parts of the profit from the sales of the Down Parka for men and women.
The ambassadors for this long-term project, that we call STAY WARM IN YOUR HEART, are Ethan Hawke (actor), Anna Ternheim (artist), Alexander Skarsgård (actor), Lykke Li (artist) Veronica Maggio (artist) Jonas Karlsson (actor), Anders Wendin (artist, Moneybrother), Nina Persson (fr The Cardigans/A Camp), Nathan Larsson (artist and writer), Pernilla August (actress and director), Daniel Espinosa (director), Mia Skäringer (actress), Bill Skarsgård (actor) and Sverrir Gudnason (actor).
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Passion for utility wear and classic function |
THE BACKGROUND |
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Hope is a Swedish fashion label created and run by the designers Ann Ringstrand and Stefan Söderberg. The first woman collection was launched in Autumn 2002 and in 2005 a collection for men was added to the concept. The first brand Shop opened in Stockholm, Sweden, in 2006, followed by six more HOPE Shops. The Hope Collection is also sold by over 200 exclusive retailers on 15 markets as well as in seven Hope Shop in Shops.
It begun as a creative discussion between two friends, Ann and Stefan, who both are passionate and extremely interested in well-made utility wear.
- We found modern and useful Outerwear and Trousers for men but none for women,
The raw, updated and masculine style for women is a look we really like. We began by redesigning vintage uniforms and traditional Men's Jackets into women's wear, using unexpected fabrics. After presenting a small test collection in autumn of 2001 we got the positive response necessary to launch HOPE to the market in 2002. In the beginning we decided to focus and specialize only in Outerwear, Trousers and Accessories, to be able to develop quality, high fashion, products without compromising. We wanted the concept to be original and unique rather than a traditional fashion collection with all product groups presented, says Ann and Stefan.
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ANN RINGSTRAND |
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Ann is the CEO and Creative Director for the Women's Collection. This rare combination is the result of a strong mind: "To be able to design the products and concept of my dream, I have to create the conditions that makes it possible." Ann is the driving force of the company with the ability to create visions, conceptualize and put them into effect.
Ann is educated at top design schools in Copenhagen and The School of Textile in Sweden and has held positions as Design Manager at Peak Performance and designer at H&M.
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STEFAN SÖDERBERG |
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Stefan is the Creative Director for the Men's Collection. His true interest in fabrics and details gives Hope products the final touch.
Stefan started his career in the 80's in a clothing store in the Northern part of Sweden. His talent for merchandising brought him into the buying and product-developing department. After several years with international companies such as Levi Strauss and Acne Jeans, Stefan got solid experience from product design and production.
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We like to inspire and support |
THE MISSION |
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Our mission centers around an offering of well-made fashion design and communication. We value true product engagement and a consistent style. We grow by making our products inspire and support the individual consumer. The Makers of Hope are the foundation. We therefore enclose our workspace environment in our mission and care for individual growth and well being. We practice The Social Responsibilities, CSR, and business consciousness with regards to an ongoing plan for improvements. |
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