HOPE creates contemporary, high-quality fashion, aimed to inspire and emphasize individual style. We believe in progressive – yet timeless – design, strong tailoring and attention to detail. We’re passionate about DIVERSITY, CREATIVITY and SELF EXPRESSION. There’s truly no reason why anyone today should feel limited by old fashion conventions.
For us, style comes before gender, and we encourage our customers to explore our full assortment, rather than just one department. Starting spring 2017, all our garments are labelled with both men’s and women’s sizes.
HOPE’s design aesthetic is honest and direct, with an uncompromising attitude to craftsmanship. We strongly believe that good design adds value to life. Each of our collections deliver on the need for desirable, functional garments, seasonal must-haves and not-your-ordinary basics. We always strive to create tomorrow’s classics – modern favourites to love for years to come.