A New Standard


There’s no reason why anyone should feel limited by the old conventions of women’s and men’s clothing. At HOPE, we encourage our customers to shop across the conventional gender departments and starting spring/summer 2017, all of our garments will be labelled with both men’s and women’s sizes.

However, we will keep presenting separate men’s and women’s collections. We love diversity and male and female body shapes are often different, and in some cases require different styles.

The sizing system adheres to general European sizes and simply makes it easier for everyone to try on something new. It might be a small step, but we hope it pushes the development towards a less gender- normative way of seeing fashion.

How it works
Depending on which gender the pattern is made for, the original size is marked on the far left and the converted size to the right. A women’s garment will for example show size 36 (left) and then the converted men’s size 46 (right).

Sizes within the women's/men's collection has not changed.

So, why do we keep presenting separate men’s and women’s collections?
Because we like diversity and are not against genders. Male and female bodies are often different and in some cases require different cutting techniques. With this initiative, we want to offer more freedom of choice and to make it easier to shop across departments.

View our new Size Guide here


HOPE - A New Standard

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