HOPE A/W18 is inspired by a lost way of dressing – an era with long-term thinking when focus was put on individual pieces and each item played a unique role in one’s wardrobe.
While the inspiration focuses on paying respect to one’s wardrobe, the way of mixing urges the opposite – a disrespect to old norms and conventional style rules. At HOPE, we are constantly inspired by strong characters who personify this way of dressing. Their ‘couldn’t care less’ state of mind, dressing only for themselves with trusted archetypal garments that have been part of their wardrobe since forever.
Gender (and age) is irrelevant, attitude is key.