Hope and AgonistIn November Hope will, together with the perfume house Agonist, launch a perfume and three kinds of scented candles. The fragrances are unisex and have been developed with the creative person in mind.
Both Hope and Agonist perceive individuality and courage as key elements of the collaboration. Hope and Agonist, who both share a common appreciation for details and creative expressions that strengthen and elevates the individual, realized that they together could develop a unique product that reflects these set of values. The scented candles have been inspired by the world of Hope. Material, feel, inspiration, style and the values of the brand come to life in its essences. The three different fragrances have streaks of wood and leather, herbs and flowers from all around the world – interpreted through a pure and Scandinavian palette. The high quality candles are handmade in France. – We want to hearten courage for wearing your own individual style. We believe it creates freedom and diversity. Therefor we have chosen to call the fragrances Courage, Freedom and Diversity, says Ann Ringstrand, co-founder and Creative Director at Hope. The perfume takes its inspiration from the modern Sweden, with influences from all around the world and introduces a unique fragrance pyramid. The top note opens in a direct and alluring combination of lemon peel, pink pepper and juniper, that transforms softly into a heart note of cedar wood, black pepper and cypress, with a streak of incense. The base note consists of a long and calm journey where it all is joined together in a wooden scent with streaks of candied orange and vetiver. Unique, capturing and addictive.
– With the fragrance our customers will get additional attire, an expression that speaks directly to us through our instinctive emotional senses. The individual expression can be enhanced with fragrances and we are able to convey who we are, says Ann Ringstrand. – We believe the scent is free to personal interpretations and experiences. Scents speak to the individual in the form of memories, moods and inspiration. Scent to us, is invisible fashion.
Subliminal expressions that enhance and add another dimension to your personality, says Niclas and Christine Lydeen, founders of Agonist. The fragrances will be available at select retailers, in Hope’s own shops and at hope-sthlm.com and agonistparfums.com
Agonist is a Swedish perfume brand established in 2008. Today Agonist is considered one of the most exclusive and sought after brands on the growing international scene of niche perfumes. With exclusive retailers in 33 markets, Agonist has taken a clear position with its unique expression and their high quality scents.
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Brand Director, Ann Ringstrand
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