The Brand

HOPE creates contemporary yet timeless fashion, aimed to inspire and emphasize individual style. For us, style comes before gender. All our garments are labelled with both men’s and women’s sizes to encourage our customers to explore our full assortment, rather than just one department. There’s truly no reason why anyone today should feel limited by old fashion conventions.

Our collection

HOPE’s design aesthetic is honest and direct, with a strong focus on tailoring and attention to detail. We strongly believe that good design adds value to life. Each of our collections deliver on the need for desirable, functional garments, seasonal must-haves, and not-your-ordinary basics. We always strive to create tomorrow’s classics – modern favorites to love for years to come.

Our history

Founded in Stockholm in 2001, HOPE stood out from the romantic styles that characterized women’s fashion at the time. The brand quickly became a go-to favorite of the Swedish fashion establishment with its clean, cool looks and nods to classic menswear and utility pieces. An original and unique option to the traditional fashion scene.

Over the years, HOPE has received numerous awards and nominations and is today one of the leading fashion brands in Sweden. We continue to create iconic garments that make HOPE an inspiring voice and a creative force within fashion.