HOPE A/W18 is inspired by a lost way of dressing – an era with long-term thinking when focus was put on individual pieces and each item played a unique role in one’s wardrobe. While the inspiration focuses on paying respect to one’s wardrobe, the way of styling urges the opposite – a disrespect to old norms and conventional style rules.

The silhouette is loose, contrasted with waist-focused dresses and belted details. A-lined elements meet bold shoulders in a collection of contemporary tailoring and utility. The colour scale moves from light and emerald blue to orange, grey and black. Among the key pieces, are checked outerwear such as Viva Coat, shimmering statement blazers such as Nite Blazer as well as oversized flower prints and seasonal stripes. Classic HOPE pieces such as Elma Shirt, News Trousers and Krissy are updated in seasonal prints and colours.


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