ABOUT HOPE

HOPE is a creative collective based in Stockholm, Sweden. All garments carry both men’s and women’s sizing, reflecting HOPE’s ethos of 'style before gender' and inviting the community to explore the full collection. With a progressive design aesthetic and a sharp focus on denim, fabrics, and detail, HOPE offers a curated wardrobe that feels confident yet relaxed – designed to inspire and celebrate individual style.

STYLE BEFORE GENDER

HOPE CORE

Discover the HOPE CORE collection of refined staples designed to last beyond the season. From sharp tailoring and versatile denim to cotton jersey and relaxed shirting, HOPE CORE presents signature silhouettes and essential forms, reimagined in everyday fabrics.

HOPE DENIM

All HOPE denim washes are responsibly crafted and achieved with advanced techniques that drastically reduce the amount of energy, chemicals, and water used. From wide legged and loose fit designs to bootcut and cropped fits, our signature styles include Criss Jeans, Rush Jeans, and Skid Jeans – available in a wide selection of washes.